A Social Media Marketing Blueprint for Small Businesses

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There will be nearly 2.7billion users on social media in 2018, and the number will keep swelling. Social media networks have an enviable capability to take you up close and personal with consumers of your products.

If you are a small business owner or manager, take advantage of these numbers.  Just as you would recruit a lawyer to take of your legal affairs and an accountant to look into your financial matters, hire a social media expert to market your business online.

Start with Influential Profiles

As you want to attract as many prospective customers as possible, let your brand be seen across all your profiles. Your display pictures and profile pictures should either be headshots of the business owner or the official company logos. If these options are left blank, the account will only shoot blanks as far as reaching clients is concerned.

More importantly, your brand’s message should be visible in any background images you use. Describe your business across all social media profiles so that they attract people’s curiosity. Use relevant keywords and key phrases to be search engine friendly. Include your contacts and the business’ physical address.

Describe Your Marketing Objective 

Scores of people and businesses join social media networks without a clear purpose. If you have just joined because you heard people say that these sites are great for marketing, you are missing the point. Do not merely join because your competitors are already online. Instead, do so because you want to actively market your products.

Having a concise objective prevents you from the characteristic problem of finding content for your next Facebook update or Twitter Tweet. This step should therefore be considered before registering any profile. Ensure that your name and description actually capture your purpose of marketing on social media.

Add Influential People to Pages

It may look good to follow George Clooney, Lady Gaga, and Barack Obama. However, it is more important to add people who matter to your business. As a start, follow, add and befriend your current customers who are already in the various social media sites. Encourage them to add their friends, family and colleagues so that you end up with a chain of prospective clients.

Later, you can follow organizations and other businesses. Look at what your competitors are doing and implement similar approaches of reaching new people. Before you click the ‘Follow’ button on twitter for example, look at the descriptions, images and tweets of those people and learn how they can be of help to your business.

Define Your Target Audience

How do you define your target audience? How old are they? Where do they live? Are they male or female? What is their educational background? What is their purchasing power? When and how do they access Twitter? Answering these questions and others helps you in targeting and reaching clients efficiently.

Statistics indicate that 78% of people in the US have a social media account. This represents a huge share of the market. If your business offers solutions online, you can easily capitalize on these impressive numbers. 50% of Twitter users access the platform from mobile devices. Ensure that your content is mobile friendly.

Update Your Status Several Times in a Day

Most people are online early in the morning, during lunch hour and late in the day. Time your tweets so well that you capture most followers. Do not believe that the people in your network will all see a post. Consider uploading the same content severally.

Luckily, there are several useful online tools that can help you. Simply schedule your tweets and let the tool automatically post it for you. It is worth spending a few dollars on these schedulers as they bring a lot of convenience.

Content Is King

The idea that content is king applies on social media just as it applies when writing material for websites. Your content has to be very impactful. Unlike in other social media platforms where you have acres of space to write, you only have 140 characters on Twitter. Use words and letters effectively yet sparingly.

Look at the updates that your typical competitors make. It is prudent to look at the most successful ones and tailor them for your business. If you copy directly from what they write, you can rest assured of backlash from your customers. Instead, reframe their statements while capturing important aspects of your small business.

Maintain Your Profiles and Accounts Well

Consumers feel valued when they are getting personalized messages from your business. In conclusion, be as active as possible. Let your updates have images and links to websites or blogs.  Update your profile regularly to maintain the credibility and visibility of your business.

Having social media accounts is one thing, and maintaining them properly is another. Invest in a dedicated team that writes content and replies to people’s comments throughout the day. Alternatively, invest in a competent social media manager to handle all accounts on your behalf.

Have more questions, just contact us by email using [email protected] and we will be happy to follow up.

Amp Up Marketing, 513-533-7299 or via web at www.ampupmarketing.com

 

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