It doesn’t matter if you consider your company a small business: you still need to make sure your online audience grows. In this vein, every local enterprise can use some digital marketing, no matter the size of your market area. Such marketing allows a new audience to get to know you and for existing customers to not forget you—the exact gist of search engine optimization (SEO).
A local business like yours can still get its foot in the door to drawing more audience interest via SEO. For starters, 75 percent of small business owners indicate that they see internet marketing as effective or very effective when it comes to attracting new customers. Sure, the trend of local SEO is burgeoning, but you still have time to compete when you consider that 6 out of every 10 small businesses have yet to achieve a significant online presence.
You can initiate a number of optimization tactics to encourage more web traffic.
Accurately Categorize Your Page
Attaining proper categorization of your business proves vital when optimizing your website for local searches. In fact, a number of local search engines even allow you to place your business among 2-5 categories to help your audience gain a better understanding of what you exactly offer. When filling out your info, just remember that a search engine will not display an incorrectly categorized business with a particular set of keywords.
Do Not Forget About Mobile
Today, your local customers are on the go more than ever. Their active lifestyle demands the portability of a smartphone or tablet to gain information about businesses of interest to them.
Increasingly, they ultimately purchase via their mobile device. As much as 50 percent of consumers who conduct a local search using their smartphone end up visiting the store they see in the search on the same day. Tablet users visit the store at a 34 percent rate.
Therefore, make sure your website is mobile friendly by loading quickly in a mobile format and expediting navigation as much as possible. All screen sizes must be accommodated by your site.
Always Use Top-Quality Photos
As you might expect, customers tend to look for visual appeal when shopping online. Make sure you only use the best photos available to you. They should be clear and they should also show the unique or interesting features your product offers. As a result, your photo stands out when users conduct an image search—translating into increased website traffic.
Keep these tips in mind when working on an SEO strategy for your small local business. Remember, too, that you don’t have to implement a digital marketing campaign completely on your own. Instead, you can summons professional assistance by hiring SEO experts who can recommend ideal strategies for your business. Meanwhile, you can remain focused on expanding your business’ bottom line.
6 Local SEO Strategies For Small Businesses, forbes.com
16 Stats That Prove the Importance of Local SEO [Infographic], blog.hubspot.com
SMALL BUSINESS MARKETING STATISTICS & TRENDS (2017), digital.com