Though there are still some small business owners wary of building their own company websites from scratch, there is no denying the positive influence a strong online presence has on today’s consumers.
However, simply creating a company website is not enough to make your brand more visible to customers. You’ll need to learn the importance of search engine optimization or SEO techniques to maximize the benefits of owning a company website.
The Key Concepts behind SEO
On principle, SEO generally involves writing and designing a website in a way that can generate large volumes of targeted web traffic through search engine results.
Search engines work by building an index and calculating the relevancy or rankings before serving the results to the user. Optimization, in other words, helps these search engines to efficiently employ their own unique algorithms to determine the value of a website through weighing inbound and outbound links, keyword density, and overall site structure.
A website with higher search rankings is indicative of an effective SEO campaign. Higher search rankings also make it easier for potential customers to find and navigate through it.
Popular SEO techniques
Since SEO is necessary for websites to boost their own rankings, a wide range of optimization techniques become available to those interested in creating a successful business website. However, most of the effective optimization techniques require the help of someone with complete web development expertise.
For this reason, hiring an SEO company to employ any of these techniques is definitely a worthwhile investment.
On-page optimization. As the name implies, this technique includes tasks that can be done on the website’s page to achieve a better search ranking (i.e., improving web content). Readability, usability, and accessibility are three of the highest priorities for on-page optimization. An on-page optimized website will feature articles that are keyword-rich and a developed internal linking strategy.
Off-page optimization. On the other end of the spectrum, off-page optimization is a technique that includes tasks which can be completed on free traffic web sources to drive targeted traffic to your company website (i.e., using social networks and forum postings). An off-page optimized page usually uses images, videos, or white paper with a targeted keyword-rich anchor text to generate more links to your website.
With these strategies in place, you’ll gradually experience higher web traffic for your website, which can translate to higher sales for your business. Improve on your online presence today, and see how your business can grow.
Sources
Increasing traffic to your website through search engine optimization techniques, Ontario.CA
17 Ways to Immediately Improve Your Website Traffic, Entrepreneur.com
