If you want your business to gain maximum visibility online, you need to think about how you approach search engines. Search engines, after all, are the key to achieving better brand exposure in the digital world. With visibility comes more traffic; with more traffic comes more conversions when search engine optimization (SEO) is done right.
In order to rule search engines, you need to possess expertise in SEO, the art of strategically placing keywords relevant to your product, service, or brand. By covering the bases with keywords, your website appears among the top in search engine results whenever a user enters the same keywords or other relevant variations..
If you are doubting the value of investing your time in proficient SEO, consider this: 93 percent of all online browsing starts with a search. This opens the opportunity for you to promote your brand to as many potential customers in your market as possible. Also consider that customer leads from SEO tend to result in a 14.6 percent close rate. In short, you can expect targeted traffic from search engines on a regular basis that poses itself for conversion.
If you need some help optimizing your site for search success, heed a few critical tips.
Optimize for Mobile
The majority of today’s internet users prefer to browse on their mobile devices while on the go, as opposed to sitting in front of a desktop or even a laptop. This is why you need to seriously consider optimizing for mobile.
This means you need to make sure your website is mobile-responsive so it automatically the format automatically adjusts whether it is being viewed on a smartphone, tablet or any other handheld device. This will ensure that f your site is relatively easy to navigate, no matter how small the screen is.
At the same time, you need to make sure that the site also loads relatively fast. The best way to do this is to use an open-source protocol called accelerated mobile pages (AMP). With AMP, you can create pages that load up to four times faster than average while consuming eight times less data. Moreover, Google tends to reward sites that implement AMP protocol by granting them higher rankings in search results.
Don’t Ignore Social Media
It may or may not surprise you, but social media platforms provide a great means for increasing visitor traffic to your website. Because most internet users typically access their social media accounts on a daily basis, if not every few hours, these channels hold great potential for posting content relevant to your product or service that also adds value to the lives of social media users.
Remember these tips as you plan your company’s optimization strategy. If you don’t feel confident enough about developing and executing them on your own, there’s no need to panic. A number of digital marketing companies in your area stand ready to assist. Work closely with them to gain the fast track to online business success.
24 Eye-Popping SEO Statistics, searchenginejournal.com
Top SEO tips for 2017, smartinsights.com
These 9 SEO Tips Are All You’ll Ever Need to Rank in Google, forbes.com
7 SEO Trends That Will Dominate 2017, forbes.com