It all sounds very simple, but of course it must be said that it does tend to be a lot more complex than that. First of all, your business is not the only one trying to catch the attention of the audience online. You’re not the only one with a website, and most likely, you’re not the only one offering the product or service that you have. Essentially, you are fighting for virtual real estate. In order to keep above head and shoulder of the competition, you need to rise from above the Internet clutter and effectively send out signals and directions that will lead your target audience right to your virtual doorstep that is your website.