When you want your brand or business to gain more exposure and followers, you must make sure you include social media in your digital marketing strategy. Social media provides one of the best platforms from which to glean meaningful traffic to your website—i.e., brand loyalty that leads to conversions or sales.
Through social media, your business is tapping an enormous market. Surveys reveal that 81 percent of the population in the U.S. maintains a social networking profile. Every time they log in to check with their social circles, your business should be somehow represented on those social media pages, if not actually interacting live with these millions in social media messaging.
Businesses can approach social media marketing with a number of smart techniques and practices.
Analyze Your Past Content to Improve Your Posts
Examine and compare all of your past posts to figure out which ones worked best. Take note of the ones receiving the most likes and shares. Was it a particular topic? Was it a poll? Try posting something similar again. It will likely draw a favorable response, just like before.
Host Some Contests
One of the best ways to engage your audience is to hold some contests designed to attract their interest. Encourage participation with perks or by giving them a voice about your product. For example, if you happen to be a donut company, conduct a vote on which flavor your audience would like to see next on the shelves. They feel empowered and vested in your decision while you gain a better idea of which new flavor to introduce. You learn what your customers want.
Alternatively, hold a sweepstakes wherein social sharing and/or following is a requirement to enter. This is one of the best ways to gain more followers and more exposure to a wider network of people.
Tag Your Influencers
Influencers consist of people in your market who attract a big following themselves. Marketing to them and their audience expands your following exponentially. First, though, contact your influencer(s) and ask for permission to share some posts with them. More directly, you can ask them if they are willing to share your content on their own.
Schedule Some Posts
Staying on social media just to post several times a day can be quite exhausting. Instead, you can use a social media marketing tool to schedule posts at particular times throughout the day to lessen your workload. This method results in maximum exposure for your business at varying hours of the day, even when you are no longer online.
Keep these tactics in mind as you go about formulating your company’s digital marketing strategy. Should you need some help with managing and promoting your brand on social media, it’s quite easy to seek professional assistance. Simply contact a digital marketing company serving your area. With their help, you can be sure that your posts on various social media platforms will attract a crowd.
7 Important Hacks For Effective Social Media Marketing, forbes.com
4 Tips On Effective Social Media Marketing, forbes.com
5 Big Trends and Tips for Social Media Marketing, smallbiztrends.com
Percentage of U.S. population who currently use any social media from 2008 to 2017, statista.com